Straight from the Top!

What’s in a brand? I’ve been asked numerous times over the years as to why I picked the CENTURY 21 name as opposed to anyone else? The answer is “The Brand”. It’s not just the size of the company or the marketing power. It’s the dependability and consistency and training and all the other things that consumers can depend on. It’s reliability.

Why do so many people go to McDonalds or Lowes or any other reputable major national brand? I think it has a lot to do with the fact they know they can get a consistent high quality product at a very good price. The key word is consistent, time after time after time.

Why to consumers continually come back to CENTURY 21? I’m sure it’s for the same reasons. A consist high quality and highly trained agent, and a service that is backed by the biggest name in the real estate business. A lot of that is the pride that the agents take in living up to that name. They really feel obligated to deliver the best service because of the name of the BRAND and support behind them.

Here’s what I’m really proud of; each of our offices has an unbelievable Quality Service Rating based on an independent survey send directly to our clients and back to the survey company. The survey numbers range from 96%-98%, and by industry standards, an 85% is considered to be incredibly good. I’ve very proud of our agents and managers for another outstanding year and living up to the name of the BRAND, CENTURY 21!